people talk

CMO services for small and mid-size organizations since 2007.

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"Shannon is one of those rare individuals who is wickedly smart, creative and as innovative as they come. When I need radical new insights or ideas, Shannon is the first person that I call. I'm never disappointed and always come away with cutting-edge analysis and solutions that not only have pizazz but are carefully designed to bring about the impact I need. Never any fluff; just pure authentic quality and goodness."

Lance Pressl, Senior Policy Fellow at Institute for Work and the Economy


"Pivotal has become a trusted advisor and an integral partner. They took time to understand our brand and then create a holistic marketing strategy that was easy to understand, manageable and provided for scalable growth."

- David Baum, CEO, Baum Realty


"Shannon is a passionate ambassador for her clients. She has a unique knack for being able to conceptualize projects, engage a variety of partners, translate her vision into reality, and deliver on the expectations and beyond. And her easygoing nature makes it all seem effortless." 

- Cheryl Hughes, Former Executive Director, Science Chicago at the Museum of Science and Industry Chicago


"Responsive, agile, and exceptionally communicative. It quickly became apparent, Pivotal was as invested in the final outcome as I was."

- Matthew Hoffman, You Are Beautiful


"Shannon and her team have been a support to Allyu Spa throughout our business evolution. They always meet us at our level of understanding and need, assisting with everything from an overall evaluation of consistency in brand to specific technical training. Shannon provides a perfect balance of accepting support and encouraging challenge, always inspiring us to step out of our comfort level to create something new and beneficial."

- Tamara Wills, Owner, Allyu Spa


"Setting out to develop a communications component to a newly minted strategic plan initially felt like a formality, but while working with Pivotal it quickly became a rich creative process. Thanks to Pivotal and Shannon, our small non-profit's hard-won vision came to life and our staff was inspired to carry that vision into the world."

- Jill Garvey, Former Executive Director, Center for New Community


"Shannon doesn't mince words or hold back ideas. She understands equally the power of a good idea and that your business drowns under the weight of a bad one. She is at once your biggest fan and your most balanced critic. I have had the good fortune to work with Downey on several teams over the years - she brings so much passion and flat out smarts to each endeavor that one feels like creating projects just so she can work on them with you."

- Shannan Bunting, Owner, Solstice Communications, Inc.


"If you are interested in innovation and shaking up the status quo, if you are interested in working with a partner who gets your business case and who is connected, conscientious and creative, you should be working with Shannon and Pivotal."

- Mary Morten, Founder, The Morten Group


"Working with Pivotal brought the CWHC to a whole new level of fundraising and development. And the Pivotal team was incredibly fun to work with!" 

- Melissa Iverson, Former Development Director, Chicago Women's Health Center


"Experts in ever sense of the word, Pivotal swiftly took Northwest Community Hospital's social media presence from mere existence to true engagement, effectively catapulting our influence in the social space."

- Christine Peisker, Interactive and Social Marketing Manager, Northwest Community Hospital


"Shannon has the rare gift of intersecting insight with get-it-done talent. As a community development driven not-for-profit, our marketing must serve many masters. Shannon took the time to listen to our concerns and develop a social media plan that both focused on our content and helped us find our voice. In short, Pivotal made it possible for us to knock it out of the park and keep all of our customers happy."

- Amy M. Crowther, Director of Chamber Services, Berwyn Development Corporation


"Pivotal's combination of creativity, strategic thinking, strong project management skills and high energy not only ensured success but that we had fun through the entire process."

- Elise Zelechowski, Founder and Former President, Rebuilding Exchange


"Shannon's upbeat attitude and extensive experience made Pivotal the obvious choice to work with. With Shannon at the helm, things go off without a hitch. In addition, her wide network gave us the most exposure that we have ever had." 

- Rebekah Silverman, Associate Director, Growing Home Inc


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