We embrace
what’s known and
what’s next.

By harnessing the combined powers of traditional and new media,
we create marketing strategies that deliver.

We are Pivotal.

This is what we do.

Traditional media is not dying.
It’s evolving.

And while it’s true that brands that do not evolve will die, any marketer who does not embrace the bedrock principles of smart, time-tested, brand-building, classically-modeled methods will also be left on the side of the digital road. By harnessing the combined powers of traditional and new media, we create marketing strategies that deliver.

This is the Pivotal difference.

This is what we believe.

Our Ethos

We believe in meaningful giving.

A key component to the Pivotal business model is meaningful giving. To that end, we have been collaborating with an incredible group of like-minded and talented small businesses to make a big impact on one lucky nonprofit. The team donates a years worth of services to provide one nonprofit an enormous opportunity to completely reinvent itself. Want to learn more? Visit Grant for Good.

Pivotal is committed to responsible and transparent business practices and is a triple bottom line business. We have been a certified B Corporation since July 2008 as a testament to this commitment. Certified B Corporations are a new type of corporation which uses the power of business to solve social and environmental problems. B Lab, a nonprofit organization, certifies B Corporations, the same way TransFair certifies Fair Trade coffee or USGBC certifies LEED buildings.

Meet the Owner

Shannon Downey

Shannon Downey is a connector.

With an instinct for people and a passion for what’s new and next she has built a career innovating new techniques to communicate in an increasingly complex and ever expanding universe. She launched Pivotal in 2007 in response to the need for a responsible, transparent, forward thinking and agile marketing company.

Shannon has trained hundreds of top-level marketers at leading ad agencies in digital and social media marketing and is known for her mad skills as a digital trainer.

Shannon believes in the power of doing good, spreading happiness, sharing a good laugh, and in living the adage, “If you love what you do, you’ll never work a day in your life.”

In her spare time, she sits on the Board of Directors for the Firebelly Foundation and is an adjunct faculty member at DePaul University. She blogs for Crain’s Business on Women in Entrepreneurship and she had the privilege of doing a TED talk at the 2012 TEDActive Conference in Palm Springs.